Newsle is all about presenting you with a highly personalized news feed. Processing over a million articles a day from news sites and blogs, Newsle combs through publicly available information for news on your friends and colleagues. Newsle was launched in 2011 by then-Harvard University sophomores Axel Hansen and Jonah Varon, who benefited from Basis Technology’s startup program, making our best ideas and innovations accessible to high-impact, early-stage companies.

Newsle took advantage of the entity extraction technology of Rosette Entity Extractor, to find names of people, places, and organizations within news feeds. Rosette enables Newsle to differentiate between  the different occurrences of “newton” in text such as:

The Fig Newton is a cookie named after Newton, Massachusetts, but a newton is a unit of force. Its name honors the English physicist and mathematician Isaac Newton, who laid the foundations for most of classical mechanics.


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