News Integrates Powerful Basis Technology To Its Language Platform, Allows Users To Learn Grammar Just By Surfing The Net

Building on a recent $1M funding round from government and private investors,’s “digital immersion-style” of learning now integrates with Basis Technology to increase accuracy of word definitions and give a more contextualized learning experience.

On April 22, 2015 –Edtech startup announced the integration of Basis Technology to its popular digital platform as it continues to transform the way we learn languages via digital media. Initially available on’s Chrome extension, Basis Technology boosts the platform’s three integrated dictionaries, increasing accuracy of word definitions on any webpage and providing users with increased information for a more contextualized learning experience.

With an initial focus on English content, the technology is also available for seven other languages offered by the platform.

For the existing community of learners on’s Facebook-like news feed, which encourages students to make use of current news events instead of lessons, self-directed language study is now even easier. As users surf the web — regardless of whether they are browsing Twitter, emails, or even Facebook — encourages them to highlight a word and see its translation, definition and part of speech data.

The new technology also provides the meaning and function of all terms in the original sentence. In this way users can analyze authentic language in context and review vocabulary later using’s digital flashcards, created for all queried words. Offering this level of language information thanks to cutting-edge Natural Language Processing (NLP) technology is an area in which the algorithm is already a leading player.

“The Basis Technology integration makes into one of the most powerful, free dictionary tools available today. Having more accurate and contextualized translations is essential given a language may have many meanings for the same word depending on how it is used,” says Dr. Jan Ihmels, CEO and Co-founder. “With words intuitively color-coded and accompanied by audio recordings, the experience is enjoyable and helps students explore grammar in a natural way to increase uptake during the learning process.”

With 80% of’s users studying English in the Middle East, China, Russia and Brazil, the Basis Technology integration focuses on optimizing the “digital immersion” aspect for students, while also serving as a helpful tool for international businesses and bilinguals looking to keep language skills fresh.

“Our approach makes use of all the English, Spanish, French and even Arabic content on the web so learners can study what they specifically need to know, from scientific vocabulary to import and export data and celebrity gossip- in order to communicate more effectively on topics that matter to them. We take words off the web, turn them into flashcards and feed them into your mobile device to make an Internet connection your link to the English speaking world,” explains Ihmels, who started the company in 2011 with co-founder Dr. Orly Furhman as a way to marry successful language learning strategies, technology and the latest in linguistics research.

Basis Technology’s powerful text analytics software is already being used by numerous international brands, including Adobe, Airbnb, Amazon, and government agencies including the US department of Homeland Security.

About Basis Technology

Basis Technology develops innovative products and solutions incorporating multilingual text analytics and digital forensics. The Rosette linguistics platform provides morphological analysis, entity extraction, name matching and name translation, yielding useful information from unstructured data in such fields as information retrieval, government intelligence, eDiscovery, and financial compliance. The digital forensics team pioneers better, faster, and cheaper techniques to extract forensic evidence, keeping government and law enforcement ahead of the exponential growth of data storage volumes.


James Andrews