Chris Mack

VP Text Analytics

Chris Mack is the vision behind natural language processing (NLP) applications at Basis Technology. With decades of experience in AI, big data, and internet services, Chris is a hands-on technology leader who has a knack for spotting and accelerating trends long before they break out.

In the early 90s, before the internet went mainstream, Chris was fascinated by the prospects of online communications and gaming. He started an ISP and spent the next few years convincing businesses that the internet was going to be important. It was. After selling his business, Chris saw the potential of internet-scale datasets and started work in what would later become known as “big data.” During this time, Chris delivered some of the first predictive analytics solutions deployed by major firms like Staples, the NFL, and American Airlines.

Now at Basis Technology, Chris is on the cutting edge again: building NLP products that help public and private organizations find critical intelligence hidden in human-generated data.  


Advisory Board


Amit Bohensky

Amit is an Israeli business executive and angel investor who works primarily within the software industry. Previously a CEO for companies such as Matrix Global and Consist Systems and Technologies, he has founded technology startups such as Unicoders and Focal-Info, the latter of which was sold to Verint Systems in 2012. He is currently Founder & CEO at Zoomd.com.

Benson Margulies

Benson spent 18 years at Basis Technology as the company’s first CTO. During his tenure, Benson provided technological leadership delivering text analytics products and services to a wide range of U.S. government, foreign government, and commercial customers. He led the design and implementation of the Rosette SDK and the Rosette API, offering morphological analysis, entity extraction, entity resolution, relationship extraction, sentiment analysis, and categorization across the widest range of languages available from a single vendor. Benson is an active contributor to several open source projects as a member of the Apache Software Foundation and the Project Management Committee of Apache Mahout and Apache CXF. He earned a computer science degree from MIT.

Bob Flores

Bob is a co-founder of Cognitio, a strategic consulting and engineering firm. Prior to this, Bob spent 31 years at the Central Intelligence Agency. While at CIA, Bob held various positions in the Directorate of Intelligence, Directorate of Support, and the National Clandestine Service. Toward the end of his career, Bob spent three years as the CIA’s Chief Technology Officer where he was responsible for ensuring that the Agency’s technology investments matched the needs of its mission. In addition to his senior level leadership and management positions, Bob’s career included assignments in applications programming, training and education, contract and project management, and both line and staff management roles at various levels of the Agency.

Jeffrey Vogel

Jeff is Managing Director at Bulger Partners, co-heading the firm’s strategy consulting practice focused on advising CEOs and investors of tech companies on growth-oriented strategies. Jeff has spent over two decades as an executive, entrepreneur, investor and advisor with high tech companies. Prior to joining Bulger Partners, Jeff was Founder and Managing Director of Velocity Equity Partners, an early stage technology investment fund, where he sat on the boards of many growth-oriented software companies, including Asure Software (Ticker ASUR), BEZ Systems (acquired by CompuWare), WebDialogs (acquired by IBM), Nexaweb, and AccuRev.