Carl W. Hoffman

CEO & Chairman, Co-Founder

Carl founded Basis Technology in 1995 to help American companies enter Asian markets. In 1999, the company shipped its first products for website internationalization, enabling Lycos and Google to become the first search engines capable of cataloging the web in both Asian and European languages. In 2003, the company shipped its first Arabic analyzer and began development of a comprehensive text analytics platform. Today, Basis Technology is recognized as the leading provider of components for information retrieval, entity extraction, and entity resolution in many languages. Carl has been directly involved with the company’s activities in support of national security missions, and works closely with analysts in the U.S. intelligence community. Prior to starting Basis Technology, Carl worked as an independent consultant in Boston, New York and Tokyo to international clients in finance and knowledge management. Carl spent eight years on the research staff of the MIT Laboratory for Computer Science. He is an active contributor to several non-profit organizations, including the Free Software Foundation, the MIT Alumni Fund, and the Unicode Consortium.


Advisory Board


Amit Bohensky

Amit is an Israeli business executive and angel investor who works primarily within the software industry. Previously a CEO for companies such as Matrix Global and Consist Systems and Technologies, he has founded technology startups such as Unicoders and Focal-Info, the latter of which was sold to Verint Systems in 2012. He is currently Founder & CEO at Zoomd.com.

Benson Margulies

Benson spent 18 years at Basis Technology as the company’s first CTO. During his tenure, Benson provided technological leadership delivering text analytics products and services to a wide range of U.S. government, foreign government, and commercial customers. He led the design and implementation of the Rosette SDK and the Rosette API, offering morphological analysis, entity extraction, entity resolution, relationship extraction, sentiment analysis, and categorization across the widest range of languages available from a single vendor. Benson is an active contributor to several open source projects as a member of the Apache Software Foundation and the Project Management Committee of Apache Mahout and Apache CXF. He earned a computer science degree from MIT.

Bob Flores

Bob is a co-founder of Cognitio, a strategic consulting and engineering firm. Prior to this, Bob spent 31 years at the Central Intelligence Agency. While at CIA, Bob held various positions in the Directorate of Intelligence, Directorate of Support, and the National Clandestine Service. Toward the end of his career, Bob spent three years as the CIA’s Chief Technology Officer where he was responsible for ensuring that the Agency’s technology investments matched the needs of its mission. In addition to his senior level leadership and management positions, Bob’s career included assignments in applications programming, training and education, contract and project management, and both line and staff management roles at various levels of the Agency.

Jeffrey Vogel

Jeff is Managing Director at Bulger Partners, co-heading the firm’s strategy consulting practice focused on advising CEOs and investors of tech companies on growth-oriented strategies. Jeff has spent over two decades as an executive, entrepreneur, investor and advisor with high tech companies. Prior to joining Bulger Partners, Jeff was Founder and Managing Director of Velocity Equity Partners, an early stage technology investment fund, where he sat on the boards of many growth-oriented software companies, including Asure Software (Ticker ASUR), BEZ Systems (acquired by CompuWare), WebDialogs (acquired by IBM), Nexaweb, and AccuRev.