Entity Extraction Enables “Discovery”

We explore three scenarios (news search, real estate condominium search, and product mentions in customer feedback forms) where the searcher cannot know the exact search terms needed to find the desired information. Adding entity extraction to your search engine enables “discovery” in these cases by helping the searcher find information that cannot be fully specified at query time. We contrast the technologies behind this “next-generation” search technique with “first-generation” keyword-only search.

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