Shining a Light on Customer Feedback: Luminoso Case Study
Customer feedback insights built on text analytics from Basis Technology
Without Luminoso, a certain manufacturer of men’s personal care products might have never known which product attribute was “a significant factor in the product experience.” Today customer feedback comes in overwhelming torrents, through surveys, call center notes, and multiple social media channels. Finding the key ideas among the noise in a timely manner is impossible using just manpower.
Making these revelations possible is Luminoso’s software that depends on exactingly accurate part-of-speech tagging from Basis Technology’s Rosette text analytics. Read the case study to learn why Luminoso chose Rosette for linguistic analysis over an open source alternative.