Basis Technology Powers Mooter's Contextual Advertising Targeting Platform in Asian Markets
— Rosette Linguistics Platform brings value to online advertising —
CAMBRIDGE, MA & Sydney, Australia: April 26, 2006 – Basis Technology and Mooter Media announced today the successful integration of Basis Technology's Rosette® Linguistics Platform into Mooter Media's adVantage and Contextual adVantage platform. This integration enables Mooter's Internet advertising targeting platform to optimise advertising relevancy and improve click through rates for its Asian partners in China, Japan and Korea.
Mooter Media utilises the Rosette® Linguistics Platform for Chinese, Japanese, and Korean text analysis. This analysis provides additional information for the algorithms and cognitive analysis in matching online content with relevant advertisements.
This powerful combination will allow web sites to display advertisements that are the most related to content on web sites and pages, and that have the highest value. For example, a Japanese web page covering modern “Jpop” music groups could include an ad for a concert promoter or ticket seller, or an online music shop.
“We are committed to providing the most informative and useful advertising targeting technology to best benefit both advertisers and consumers,” said Dr. Mathew McDougall, COO of Mooter Media. “Basis Technology's Asian linguistic technology facilitated our reach and growth in the Asian online advertising market.”
“Mooter’s targeted advertising is an ideal use for our linguistic analysis technology,” said Steve Cohen, EVP at Basis Technology. “We’re pleased to help Mooter achieve the performance and accuracy they require to deliver to the demanding Asian online market.”
The Rosette Linguistics Platform is a suite of interoperable components for applications that analyze and process all the world's languages. RLP enables information retrieval applications and search engines to understand queries and search web pages in foreign languages by providing a linguistic analysis of each word. Each product incorporates an extensive knowledge base of the nuances of each language, enabling applications to deliver reliable, accurate search results in many languages.
About Basis Technology
Basis Technology (www.basistech.com) provides software solutions for multilingual text mining and information retrieval applications. The company’s Rosette® Linguistics Platform is a suite of high-performance, robust, interoperable software components designed for applications that analyze and process all the world’s languages.
Top-tier software vendors, content providers, multinational enterprises, and government agencies rely on Basis Technology’s solutions for Unicode compliance, language identification, multilingual search, normalization, transliteration, and entity extraction. Clients include industry leaders America Online, Autonomy, Cisco, Convera, Endeca, FAST, Google, Hewlett-Packard, L.L Bean, Microsoft, Oracle, SAS, Symantec, and Yahoo. Government contractors include BBN, CACI, Lockheed Martin, MITRE, Northrop Grumman, and SAIC.
Company headquarters are in Cambridge, MA, with branch offices in San Francisco, CA; Herndon, VA; and Tokyo, Japan. For more information, visit www.basistech.com or call 800-697-2062.
About Mooter Media
Mooter Media is a B2B developer and provider of Internet advertising targeting tools which can predict, personalize and deliver the most relevant advertisement to the end user reading publisher content (non search) web pages. Mooter Media sells or licenses those technologies as a service to publishers and advertising aggregators in the high growth Internet advertising market, especially in Asia. Mooter Media is headquartered in Sydney, Australia, from where it services its global client base. For further information visit www.mootermedia.com