GOOGLE INTEGRATES BASIS TECHNOLOGYS C2C WITH CHINESE SEARCH ENGINE
Cambridge, MA, April 9, 2002—Basis Technology (www.basistech.com), a leading provider of globalization solutions, today announced that Google selected Basis Technologys Chinese Script Converter (C2C) to expand its Chinese offerings. C2C provides an OEM solution for conversion between Simplified Chinese (used in mainland China and Singapore) and Traditional Chinese (used in Hong Kong and Taiwan).
Google integrated Basis Technologys linguistics software to enhance Googles pan-Chinese search engine,said Susan Wojcicki, Googles director of product management. Chinese search is important to Googles global audience and our goal is to help these users find the information theyre looking for quickly and easily.
We are pleased that Google continues to turn to Basis Technology for their linguistic technology,said Steve Cohen, executive vice president of Basis Technology. We look forward to working with their team to introduce leading-edge services using C2C.
Chinese script conversion is essential for bridging the gap between the two written versions of the Chinese language. This conversion is linguistically sophisticated, requiring accurate text segmentation to determine what words are present, and correct mapping between the characters used to represent those words in each script. To complicate the problem further, many Simplified Chinese characters can map into one of several Traditional Chinese characters, depending on context. Built upon Basis Technologys leading Chinese text segmentation engine, C2C provides highly accurate translations in real time.
Basis Technology provides a suite of text processing and language analysis products to answer the needs of anyone needing to parse, search, or categorize the worlds languages. The products are OEM solutions that developers integrate into their own technology through a straightforward interface.
Basis Technology provides a suite of text processing and language analysis products to answer the needs of anyone needing to parse, search, or categorize the worlds languages. Developers integrate Basis Technologys products into their own technology through flexible and concise interfaces.
About Basis Technology
Basis Technology (www.basistech.com) provides software solutions for extracting meaningful intelligence from multilingual text. The company’s Rosette® Platform is a suite of high-performance, highly reliable, interoperable software components designed for applications that analyze and process all the world’s languages.
Top-tier software vendors, content providers, multinational enterprises, and government agencies rely on Basis Technology’s solutions for Unicode compliance, language identification, multilingual search, normalization, transliteration, and entity extraction. Clients include America Online, Convera, Endeca, Google, Hewlett-Packard, InQuira, Inktomi, L.L Bean, Northrop Grumman, PeopleSoft, Siebel Systems, Verity and Yahoo!.
Company headquarters are located in Cambridge, Massachusetts, with branch offices in San Francisco, California; Herndon, Virginia; and Tokyo, Japan. For more information, visit www.basistech.com or call 800-697-2062.
