L.L.BEAN BUILDS GLOBAL REVENUE WITH BASIS TECHNOLOGY
Cambridge, MA, August 1, 2001—Basis Technology (www.basistech.com), the leading provider of globalization solutions, today announced L.L.Bean chose Basis Technology to internationalize the retailer’s online platform and deliver its Japanese website. Using Basis Technology’s solution, L.L.Bean will be able to serve any online market with a single technology platform. Japan, the world’s second largest online market, is the initial target for launch of the new system.
“By leveraging their current online retail infrastructure to enter foreign markets, L.L.Bean will boost sales and performance,” said Carl Hoffman, founder and CEO of Basis Technology. “Serving consumers in their own language significantly increases online purchases.”
“Globalization is an imperative for L.L.Bean and our most immediate opportunity is Japan,” said James C. Hall, manager of international e-commerce and finance at L.L.Bean. “Basis Technology demonstrated the ability to re-engineer our system and meet our schedule and quality standards.”
Basis Technology’s proven globalization process will allow L.L.Bean to add additional markets quickly and easily all from a single technology base. Companies adopting this approach realize significant cost and time savings with each market entered.
Once this process is completed, L.L.Bean’s website will be adapted, or localized, for the Japanese market. Basis Technology’s experts will fine-tune the site to reflect cultural nuances of that market. They will then conduct stringent quality assurance tests to ensure smooth, reliable deployment and operation of the Japanese site.
About Basis Technology
Basis Technology (www.basistech.com) provides software solutions for extracting meaningful intelligence from multilingual text. The company’s Rosette® Platform is a suite of high-performance, highly reliable, interoperable software components designed for applications that analyze and process all the world’s languages.
Top-tier software vendors, content providers, multinational enterprises, and government agencies rely on Basis Technology’s solutions for Unicode compliance, language identification, multilingual search, normalization, transliteration, and entity extraction. Clients include America Online, Convera, Endeca, Google, Hewlett-Packard, InQuira, Inktomi, L.L Bean, Northrop Grumman, PeopleSoft, Siebel Systems, Verity and Yahoo!.
Company headquarters are located in Cambridge, Massachusetts, with branch offices in San Francisco, California; Herndon, Virginia; and Tokyo, Japan. For more information, visit www.basistech.com or call 800-697-2062.